Honda car configurator

Enable users to create, personalise and share their dream Honda


A non-linear process that gave users maximum freedom around choices whilst understanding the dependencies. An integrated approach that didn't force the user to make the same selections twice, whilst considering journeys around the returning visits and eliminating the need for error messaging, simplifying the logic and development.

Working within a specific configurator stream to the Honda framework, I was the lead designer managing a team of UI and content designers whilst working closely with UX and technology.

Intial sketches
Paper prototypes to understand dependencies
A unique URL which could be shared and viewed on any device
A non-linear design user interface simplified the dependencies
Responsive behaviour of the user interface
The web application in it's intial state
The design had to support multiple languages
Compare the different model specifications
Iconography formed the design system and brand tone

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