Honda Europe

A scalable design system and agile delivery for the multi product divisions of Honda Europe


I was responsible for leading the successful deployment of Honda Europe from concept to execution. The programme was agile consisting of 2 weeks sprints and the product was launched iteratively across 13 European markets. The team consisted of UI and content designers, UX, technology and two business owners from Honda, who based themselves in-house.

Editoral components
Navigation pattern
Offer pattern
Business to Business tax calculations
6 product divisions

Scalable design

The design system had to work across 13 European markets and across 6 product divisions.

Product detail page for motorbikes
Help Me Choose a motorbikes
Help Me Choose on smaller devices
Comparison tool

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